Behavioral Health Solutions for Employers
Optum Health B2B
Role: UX Designer
Team: Project Managers, SEO Writer, Copywriters, AEM Developers
2025

The Problem


Optum needed a clear, easy-to-understand digital entry point for employers to learn about and engage behavioral health benefit offerings. Before this page, employers struggled to quickly grasp the range of solutions available, find relevant information, and take action (e.g., contact sales). Behavioral health content was complex, dense, and not optimized for decision-making audiences.

The Solution


I designed a structured, user-focused landing page that clearly communicates what Behavioral Health Solutions offers to employers. The page highlights key themes, including accessibility, guided navigation, quality of care, and health literacy, in a scannable format. It also includes clear calls to action (e.g., contact sales), empathetic messaging, and visual hierarchy that supports decision-making.

The Problem


Optum needed a clear, easy-to-understand digital entry point for employers to learn about and engage behavioral health benefit offerings. Before this page, employers struggled to quickly grasp the range of solutions available, find relevant information, and take action (e.g., contact sales). Behavioral health content was complex, dense, and not optimized for decision-making audiences.

Tools & Tech Used


  • Figma for layouting, high-fidelity design, prototyping, and design handoff.

  • Adobe Experience Manager (AEM) for content management and site buildout. Designs you created in Figma were translated into AEM templates and modules by developers / content engineers.

  • Adobe Photoshop for for image optimization and custom graphics.

My Approach

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Outcome


  • Improved engagement and navigation on the site. Employers can now quickly identify relevant solutions and convert through the contact CTA.

  • Content organization supports SEO goals and aligns with demand for behavioral health resources in benefits planning.

  • Enhanced integration with Optum’s broader health benefits messaging and UX standards helped standardize experience across the business site.

  • The redesigned page provides a clear, user-centric overview of employer behavioral health solutions, making complex offerings easier to understand.