Optum Health
B2B/B2C
2024-2026

Overview

At Optum Health, I worked as a UX Designer supporting the design and optimization of B2B and B2C marketing and informational web pages across the Optum business site. These pages serve employers, payers, and enterprise partners seeking clear, actionable health benefit solutions. My focus was on creating intuitive, accessible, and conversion-friendly page experiences that simplified complex healthcare content while aligning with Optum’s brand and business goals.

As the UX Designer, I collaborated closely with Project Managers, SEO strategists, copywriters, and AEM developers to design and deliver scalable, user-centered web experiences.

Responsibilties

• Led UX design for Optum Health business

and intro pages

Translated complex healthcare offerings into clear, scannable layouts
Defined information architecture and content hierarchy
Partnered with SEO writers to align UX structure with search strategy
Collaborated with AEM developers to ensure accurate implementation
Ensured accessibility, responsiveness, and brand consistency
Iterated designs based on stakeholder feedback and business needs

Tools Used

View Case Study

My Approach

Discovery & Alignment

Partnered with PMs and content teams to understand business goals, audience needs,
and success metrics
Reviewed existing analytics and page performance

Information Architecture

Organized content into logical, scannable sections
Prioritized key messages and decision-making content

UX Design & Layout

Designed wireframes and page layouts in Figma
Focused on clarity, readability, and accessibility

Collaboration & Build

Worked closely with SEO writers and copywriters to refine content flow
Partnered with AEM developers to ensure design fidelity and responsiveness

Low-Fidelity Wireframe

I started the design with low-fidelity wireframe sketches to map out the app’s basic structure and user flow. These sketches were kept simple and focused on the layout, ensuring that all necessary features were included without getting bogged down in details. The goal at this stage was to visualize the core functionality and make quick iterations based on feedback from stakeholders and potential users. These wireframes were essential for aligning the team on the overall direction before moving on to more detailed designs.

High-Fidelity Wireframes

Once the low-fidelity wireframes were finalized, I transitioned to creating high-fidelity wireframes using Figma. This stage involved refining the design with precise details, including typography, color schemes, and interactive elements. The high-fidelity wireframes closely resembled the final product, providing a clear vision of how the app would look and function. I focused on ensuring a clean, user-friendly interface, with intuitive navigation and responsive design, considering the diverse environments in which the app would be used. These high-fidelity wireframes were then used for usability testing, where I gathered further feedback to make any necessary adjustments before development.

Deliverables

Content hierarchy and IA recommendations
Responsive desktop and mobile designs
Developer handoff specifications
Reusable layout patterns aligned with Optum’s design system
UX page layouts and wireframes

Optum HealthB2B/B2C2024-2026